a sleek watch face, as well as Apple's signature home button. Esben
Oxholm
Apple Inc. (NASDAQ:AAPL) may not be able to release the iWatch this
winter as previously reported, but the company is "aggressively
hiring" to ensure its release date doesn't exceed 2014, especially
given the number of rival companies working on similar smartwatch
projects including Samsung, Google and even Microsoft.
On Sunday, The Financial Times reported Apple is "looking beyond its
existing staff in Cupertino for the talent required to build
[iWatch]," with one source telling the news site that the
manufacturing of iWatch involves "hard engineering problems that
[Apple has] not been able to solve."
Apple could be experiencing any number of issues with creating the
iWatch. Fitting the ideal chipsets and display to maximize power and
performance could be problematic for a small and flexible device like
iWatch, but Apple is probably having a tough time with the battery.
Batteries tend to be Apple's Achilles heel, especially when it comes
to small portables like iPod and iPhone: Either the battery's life
doesn't last long at all, or it becomes too hot, sometimes to the
point of burning or spontaneous combustion. Apple doesn't want any
lawsuits caused by the iWatch burning consumers' wrists, so Apple
likely needs more time to ensure the iWatch is not only functional
upon its release date, but also safe.
Another issue Apple may be facing is the wrist strap for the iWatch.
Many watchmakers prefer all-metal enclosures; considering Apple is a
luxury brand, the company may pursue some form of lightweight metal to
help create the iWatch strap. However, if Apple wants the iWatch to
appeal to lower-income markets, it may consider investing in
inexpensive, interchangeable leather watchstraps, as it did with its
sixth-generation iPod Nano.
The Financial Times suggests Apple may acquire a number of smaller
companies with expertise in wearable and smartwatch technology, and is
"working hard" to retain its current employees working on the iWatch
project. Apple reportedly had a team of 100-plus product designers
working on the iWatch in February, and in early July, Apple managed to
attract Paul Deneve, the former CEO of French luxury label Yves Saint
Laurent, to work on "special projects" at Apple. It shouldn't be
surprising to see Apple hiring for the iWatch, but considering how
this is the first brand-new hardware project while Steve Jobs is not
at the helm, Apple could have launched this hiring spree to make
certain the release date isn't prolonged any more than it needs to be.
Ever since Jobs told his employees working on the first Macintosh how
"Great artists ship," shipping on time still takes preeminence at the
company.
Apple is definitely serious about releasing the iWatch: In early July,
the company began filing trademark applications for the name "iWatch"
in several different countries, including Japan, Russia, Taiwan,
Mexico, Turkey, India, Colombia and Chile, working with local law
firms to ensure their trademark submissions received priority. Just
one month prior to this trademarking spree, CEO Tim Cook discussed
Apple's intense interest in wearable technology at AllThingsD's D11
Conference in Rancho Palos Verdes, Calif.
"There are lots of gadgets in this space right now, but there's
nothing great out there," Cook said, after mentioning how most
wearable technologies, like the Nike Fuelband or Jawbone Up, can only
perform one or two key functions. "But none of them are going to
convince a kid that hasn't worn glasses or a band to wear one. … There
are a lot of problems to solve in this space. … It's ripe for
exploration. I think there will be tons of companies playing in this
space."
Rumors of an iWatch have been circulating for some time now, but the
first major report on the iWatch arrived in February, when The New
York Times reported on Apple's plans to create a smart wristwatch that
could rival "science fiction comics and spy movies." The iWatch,
according to a report from the Economic Times, would feature a
1.5-inch display built by RiTdisplay with the help of Intel, which
will presumably supply the processors for the iWatch; Intel chips
power most Apple devices, including all Mac laptops and desktops.
Presumably, the iWatch would be able to communicate with iPhones or
iPads via Bluetooth to display information directly on one's wrist,
but it would also be able to do what most fitness bands could do --
namely, measuring your pulse and body activity, possibly even using it
to power the device. But with the App Store and iOS ecosystem, the
iWatch could turn out to be the ideal device for texting, FaceTime,
navigation and more.
The iWatch would presumably be able to connect to your other
iDevices with Bluetooth and iCloud to let users launch and use
applications right on their wrists. Courtesy / Nickolay
Lamm,MyVoucherCodes
Originally, we pegged the release date for iWatch in December;
assuming the iWatch was ready, Apple would likely release the device
as close as it could to the holiday season, but the company would need
to separate the iWatch from the other release dates for its new
iPhones and iPads, which are expected in September and October,
respectively. We initially believed Apple would debut the iWatch at
its October event and release the device in December, but if the
iWatch isn't ready, Apple may wait until next summer to unveil the
iWatch and next December to release it.
What do you think about this news? Do smartwatches appeal to you at
all, or are you at all interested to see what Apple can do with this
product genre? Do you hope the iWatch sees its release date this year?
Let us know in the comments section below.
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